SXSW South by Southwest

Heading to SXSW – Presenting Friday

I’m headed out to Austin for SXSW again (now, with more Obama.) This year, I’ll be presenting with Dennis Keeley, the Photography chair at Art Center in Pasadena. I first met Dennis at the Palm Springs Photo Festival faculty dinner, and we quickly found out we have a lot of common interests.

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The Faculty dinner at PSPF – I met 2 people I’ve brought to SXSW here.

Dennis is intensely interested in the future of imaging and visual communication. We found that we see these opportunities in some very similar ways. The conversation that started 4 years ago has continued as each of us has pursued this future in different ways. I’m delighted that we can take this time to make this conversation public.

SXSW South by Southwest
Dominique le Roux at 2015 SXSW Photography track 
SXSW South by Southwest
Hans Peter Brondmo at 2015 SXSW Photography Track

Here is a description of our program. I’ll work on expanding on some of these topics, and we’re hoping to have a recording of the program available.

If you’re going to be in Austin, and can come by the Hilton Friday at 3:45, I’d love to say hello. If you’re in town but can’t make the program, I’ll be around until Tuesday evening.

The Rise of the Visual  Strategist

Presented by Peter Krogh and Dennis Keeley

As the need to visually communicate explodes, organizations of all shapes and sizes face the need for a new kind of staff, new tools and more nimble mindsets. This goes far beyond an Instagram account manager, or a person who works in IT.  It looks into the heart of an organization’s mission, brand, legacy and value. But in most cases, the approach to visual narrative is ad hoc, at best.

Solving this problem will require an integrated approach that is grounded in education, technology, business needs, and an understanding of visual semiotics. Dennis Keeley has been addressing this from the education side, while Peter Krogh has been working on technical development. They will discuss the new role of the professional visual strategist and the opportunities it presents… as well as what education, skills and experience will be needed.

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