Category Archives: Appearances

UGC and PGC

As I outlined previously in The Fire Hose, there is a flood of User Generated Content (UGC) being redirected for editorial and marketing purposes. The flood waters are rising constantly, as new services come on line to collect the content, mine it and monetize it.

Even though this will be transformational in the photo and communication realms, it does not mean the end of Professionally Generated Content (PGC). In fact, most editorial, marketing and advertising efforts will need a combination of both. Let me outline how I see the relationship between UGC and PGC.

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Beyond Pixels Unfestival

Last April, I had the pleasure of attending the Beyond Pixels Unfestival, part of the Nordic Light International Festival of Photography in Christiansund, Norway.

Krogh_130423_0173
Our two day discussion on the future of photography covered a lot of ground, including the implications of new technologies, changing business practices, and the social relevance of photography. Over the last year, I’ve used this discussion to help me frame many of the changes coming to the art and practice of photography.

Here is a video of our group sharing some of our themes and conclusions with the rest of the festival. Leading the discussion are Mikkel Aaland and Hans Peter Brondmo. I’m joined by Severin MatusekIvan Cavero-BelaundeKnut Koivisto and Kate Jordahl.

Speaking at B&H Monday, March 17

140316_BHSince B&H has started carrying my books, I’ve scheduled a talk there Monday from 4-6. I’ll be outlining the strategy behind my new book, Organizing Your Photos. Registration is closed at the moment, but the website says that you can show up for the event 15-30 minutes early to get a spot.

The event should also be available online at the Event Space website sometime after the event. I’ll post more details as I have them.

PhotoShelter Webinar tomorrow on OYP with Lightroom

UPDATE: The Webinar is full.
I’m very happy to be bringing my Lightroom organizational philosophy of Store, Tag and Create to PhotoShelter’s popular webinar series tomorrow, Friday February 21st at 4:00pm. I’ll spend some time laying out the foundations of an organized photo library in Lightroom.

PhotoshelterPresentationPhotoShelter provides smart web services for professional photographers and others working with professional imagery. They’ve been focused on making a great service, creating tools to promote, deliver and sell imagery for a decade. For many photographers I know, PhotoShelter provides a turnkey storefront that just keeps getting better. You can see how I use PhotoShelter Beam for my portfolio here.

PhotoShelter has become one of the premier photo education entities in the world, and it’s not even their core business. They understand that professional development benefits the entire community, and they’ve been committed to creating informative white papers, webinars, live presentations and more. I’m very happy to be a part of that effort.

If you can’t make it Friday, you can check out the webinar on-demand.

This video shows how Beam works, and I think it’s a really well-done demonstration. I actually made my new portfolio site using the video below as the only guide. (I also used Lightroom’s Publish Services to upload and update the photos, and I show you how to do that in Organizing Your Photos.)

February 19 Free Presentation In Gaithersburg, MD

I’ll be making a presentation at Mac Business Solutions in Gaithersburg MD on February 19th as part of a day-long free event called Mac Pro for the Creative Professional.

140210_MBSMBS has long been my favorite place to buy and service my Macs. They are very focused on the needs of photographers, cinematographers, designers and other creative professionals. And they have an excellent Apple-authorized service department that is first rate (and has saved my bacon more than once).

I’ll be speaking about the new book, Organizing Your Photos with Lightroom 5 from 11:45-12:45. (Lunch served right after!). The presentation is free, but you are encouraged to sign up in advance to reserve a place.

 

On The Photoshop Show!

Last week I was on the Photoshop Show with Jan Kabili and Ron Clifford, talking about my new book, Organizing Your Photos with Lightroom 5. I run through a bunch of the most important concepts in the book. Thanks also to my friend Sean Duggan, as well as Erika Thornes and Dave Bell for sitting in.  It was a fun show (after a little bit of a rough start) that covered a lot of ground. I hope to do it again before too long.