Category Archives: Announcements

UGC and PGC

As I outlined previously in The Fire Hose, there is a flood of User Generated Content (UGC) being redirected for editorial and marketing purposes. The flood waters are rising constantly, as new services come on line to collect the content, mine it and monetize it.

Even though this will be transformational in the photo and communication realms, it does not mean the end of Professionally Generated Content (PGC). In fact, most editorial, marketing and advertising efforts will need a combination of both. Let me outline how I see the relationship between UGC and PGC.

Continue reading UGC and PGC

Lightroom mobile now available – eBook Too!

Adobe has just released the first version of Lightroom mobile. This allows integration between a Lightroom catalog and your iPad, as well as publication to a website, as shown above.

LRM2This screenshot shows the same collection, this time on the iPad.

On the iPad, Lightroom mobile enables a two-way workflow between desktop and tablet. You can export photos to the iPad, and then make adjustments, set flags and add to collections. Changes you make on the iPad get synced back to the main catalog on your computer.

LRm1And here you can see the Develop tools at the bottom of the screen. Once you make changes on the iPad, they can be synced over to the main version of the catalog.

The Lightroom mobile release version is just a start. Adobe will add Android and iPhone platforms, as well as plenty of new functionality. At the moment, you can do some basic develop adjustments, and you can flag images and add to collections.

lrm1_350x279

Victoria Bampton, The Lightroom Queen, has published a new eBook that covers the use of Lightroom mobile. You can buy it from us for $6.50. It’s a very reasonable price for the time it will save you.

Lightroom mobile is included as part of a Creative Cloud subscription, as well as the $9.99 Photographer’s Bundle (Photoshop CC, Lightroom and Lightroom mobile). If you have bought the “perpetual” version of Lightroom, the only way to get Lrm is to move to the subscription.

 

 

Speaking at B&H Monday, March 17

140316_BHSince B&H has started carrying my books, I’ve scheduled a talk there Monday from 4-6. I’ll be outlining the strategy behind my new book, Organizing Your Photos. Registration is closed at the moment, but the website says that you can show up for the event 15-30 minutes early to get a spot.

The event should also be available online at the Event Space website sometime after the event. I’ll post more details as I have them.

The DAM Book 3.0

Krogh_140218_5460We’re thrilled to announce that work has begun on The DAM Book 3.0.

It’s been nearly five years since The DAM Book Second Edition was released, and I’m really pleased how well it’s held up in that time – the principles and thought processes remain relevant. However, five years is a couple of lifetimes in the tech world.

Cloud services, social media and mobile photography have had a tremendous impact on the way we make, publish, store and organize our photos. And video has also become an important tool for many still photographers.

I’ve continued digging in to the material deeply, particularly over the last year. If you read my blog, you’ll have seen some of my thoughts on where the world of digital photo management is heading.

In The DAM Book 3.0, I’ll be writing about how you can understand and integrate the new tools with your workflow. And the book will help still photographers understand how to get control of the video shooting and management process.

I’ll also be adding a chapter about project management. When your creative needs reach beyond the capabilities of your catalog software, you need to take a different approach to the entire process. I’ll outline how to manage and archive projects when a conventional catalog is not the proper tool.

We’re targeting a July 1, 2014 delivery for The DAM Book 3.0, but we’ll release it as soon as it’s ready.

DAM Book Guides
Another big change is one I’ve already announced. I’m pulling all the software-specific workflow out of the book. That’s the one part of the book that is outdated, and it’s also the part that is best accomplished with multimedia publications. So while the “evergreen” content will remain in The DAM Book, workflow will now be found in The DAM Book Guides.

Splitting the content in this way accomplishes several things. I can target it to a specific task or software package, or even a type of reader. For instance, Organizing Your Photos is written for all Lightroom users, while Multi-Catalog Workflow is written for a much smaller percentage of power users. And I can update these books more regularly.

Upgrade Policy
We know we’re making this announcement much earlier than most publishers would. We consider our relationship to the reader to be a partnership, so we want to keep you informed. And we know that teachers in schools and universities need to do advance planning. So we have a few offers we wanted to let you know about.

If you buy The DAM Book 2 (2009 Edition) after today (March 5th, 2014), you’ll get a $15 coupon toward the purchase of The DAM Book 3.0.

If you have bought The DAM Book 2 (or any of our other books) from us at an earlier date, you’ll get an opportunity to buy the new version at a 20% discount through the first 30 days of release. Yes, that means you get The DAM Book 2e nearly free.

If you bought The DAM Book 2 from someone other than us, Tweet, Facebook, Google+ or email us a photo of yourself with your book, and we’ll put you on the 20%-off coupon list. (Make sure to notify us directly in any case.)

OYP Review by Matt Dawson

I’ve not met Matt Dawson in person, but I know him through the Lightroom beta program. He writes and publishes plugins for Lightroom.

140206_TPG_OYP_Review

He’s just written a nice review of Organizing Your Photos describing the value of the book and the whole multimedia approach. More importantly, he outlines how the book provides clarity in the complex task of organization.

And he agrees that this book will be useful to all Lightroom users, from the novice up through the power user. As I was writing this book, these were my highest goals – to be able to provide useful clarity for Lightroom users all along the spectrum.

I think Matt has also done a good job communicating the content of the book and highlighting the particular sections that were most valuable to him.

So, thanks Matt.

Our ship is coming in…

…but for now, the paperback copy of Organizing Your Photos with Lightroom 5 is backordered. (Paperbackordered?)
MOI_COSMOS2
Our transport ship, the Mol Cosmos has cleared the straight of Gibraltar and is headed to New York right now.

We’ve been thrilled at the response we’ve gotten from the release of our new eBook. Electronic sales have been excellent, and so have sales of the Printed Book/DVD combo. So good, in fact, that we’ve run out of the first shipment, and have to put the paper copy on backorder until early March.

We’ve knocked $5 off the price of the paperback book + DVD on our site during the time of the backorder. In the meantime, you can still buy the electronic version, or get delivery on DVD at the regular price. Note that you can use discount codes with this offer, like the VIP code you get for buying anything directly from us.

The ship carrying the books, The Mol Cosmos, is due to arrive in New York from Singapore on the 26th of February. It will take a few days for the books to clear customs and get to us. And of course, in the internet age, it’s possible to follow along at home. Here’s a link to a (kind of) real-time tracking site for the ship.

Bon Voyage.

PhotoShelter Webinar tomorrow on OYP with Lightroom

UPDATE: The Webinar is full.
I’m very happy to be bringing my Lightroom organizational philosophy of Store, Tag and Create to PhotoShelter’s popular webinar series tomorrow, Friday February 21st at 4:00pm. I’ll spend some time laying out the foundations of an organized photo library in Lightroom.

PhotoshelterPresentationPhotoShelter provides smart web services for professional photographers and others working with professional imagery. They’ve been focused on making a great service, creating tools to promote, deliver and sell imagery for a decade. For many photographers I know, PhotoShelter provides a turnkey storefront that just keeps getting better. You can see how I use PhotoShelter Beam for my portfolio here.

PhotoShelter has become one of the premier photo education entities in the world, and it’s not even their core business. They understand that professional development benefits the entire community, and they’ve been committed to creating informative white papers, webinars, live presentations and more. I’m very happy to be a part of that effort.

If you can’t make it Friday, you can check out the webinar on-demand.

This video shows how Beam works, and I think it’s a really well-done demonstration. I actually made my new portfolio site using the video below as the only guide. (I also used Lightroom’s Publish Services to upload and update the photos, and I show you how to do that in Organizing Your Photos.)