Category Archives: Photo Business

What the Equifax Breach tells us about cloud security

Equifax reports an intrusion into its system which “may have” stolen the data on up to 143 million Americans, including name, address, SS#, and Drivers license number. This is a terrible lapse in security, and, on paper, it should not have happened.

Equifax is a large and profitable company, whose central business is secure, trustable data management and processing. Preventing this type of cyberattack should be one of their most important goals. And yet, it happened. What can photographers and collection managers who use cloud services learn from this?

It’s impossible to know the real story from outside
The first thing to learn is that, as stated above, looking at a company from the outside can’t provide a guarantee. It’s hard to find a company that should have a better security practice than Equifax. They are not a startup prone to pivot, or running out of funds, or a company for whom security is a second tier issue. Yes, they make all kinds of mistakes in their reporting, but that’s an inherent part of gathering up trillions of individual transaction reports from many different sources.

If it’s hard for Equifax, it’s even harder for you
It’s getting reasonably common to hear that cloud service companies get breached, It happened to Adobe,  Yahoo (x3, at least!), and many more (click the link above for fun). But this does not mean you should just manage all your cloud security yourself. The vast majority of people (and institutional IT), simply have no idea how to fully protect from attack.

Cloud services have become essential in the creation, use, storage and management of photos and other media.  Unless you are going to go off-grid (start by throwing away your smartphone), you’re going to have to live with a certain amount of risk. The entry points for hacking are exploding. Now your fridge, car, connected camera, and smart lightbulbs can all be attacked by Internet of things (IoT) exploits. It’s going to get even harder to prevent cyberattacks as IoT grows.

So our best strategy is to become more resilient. Here are some tips.

1. Centralize all of the media you want to keep. Preserving your stuff starts with knowing where it is. If it’s spread between a phone, your laptop and across half a dozen hard drives, it’s impossible to really manage safely. You can now cheaply buy hard drives up to 12 TB. There is no excuse not to collect everything you want to keep.

2. Keep a local copy of any photos or other media you want to preserve. This means you need a copy of your photo archive on local drives, in your possession. Anything you have that is only stored in a cloud service is at some level of risk, and accurately determining that risk is beyond your ability.

3. Keep at least one copy of your data offline. For most people, that means copying your photos and other important data to additional hard drive(s) and unplugging. This is a backstop for all kinds of terrible things, not just cyberattack (lightning, theft, etc.)

4. Consider write-once media. While DVD and Blu-ray are fading from the media storage landscape, there is still a compelling reason to consider them. Photos stored on write-once media can’t be infected after-the-fact. If you think you have too much data for optical disc, consider the fact that Facebook has built a cold-data archive in North Carolina that employs Blu-ray (for the exact reasons outlined above).

5. If something is really sensitive and it needs to be stored in the cloud, you probably want it to be encrypted on the client side. (This means that software on your computer holds the encryption key, and the cloud service only has a scrambled copy of the data). Note that when I say really sensitive, I mean stuff that is life or death, or has a major financial component.

Backblaze is a service that provides client-side encryption. It’s not totally bulletproof, but someone would probably need to know exactly what to look for. Note that an encrypted cloud backup like Backblaze can also help to protect you against ransomware, like the May 2017 WannaCry attack, which is a growing problem.

6. Take a look at the cloud service providers you use. 
Even though you can’t remove all doubt about your cloud service providers, you can make some educated guesses. Does there appear to be a sustainable business model? Am I paying enough for this service to care about my security? Does a google search bring up anything hinky?

If you take these steps, you can help protect the integrity of your photo collection against growing hazards. You may not be able to prevent intrusion, but at least you can recover from it.

ASMP Webinar July 26 – Digitizing Photo Archives

I’m happy to be back in the ASMP fold, doing a webinar next week on digitizing photo collections. Of course this will be based on our new book, Digitizing Your Photos, but with a special emphasis on the relevance to professional photographers.

I’ll be demonstrating how camera scanning can allow for large-scale conversion of film and print originals to digital images, which is important for those of us who have large film archives. I’ve digitized more than 50,000 of my own images, and continue to add new images.

I’ll also be touching on business models that photographers can consider for new services for their clients. There are a lot of companies and institutions that have large collections of physical photos. I’ve been able to help some of my clients with the process, as part of my professional services. I’ll discuss some business models for adding these services.

Report from SXSW #1

Once again it was a great festival: fun, exhausting, and thought-provoking.

Our talk, Adding Meaning and Context to Visual Media was a packed house, turning people away at the door.  As with previous years, one of the main values to me was the time spent refining the presentation, and distilling the ideas to a logical sequence in digestible form. I’ll do a blog post hitting the main points, and I’m hoping to give the talk again with my fellow panelists, Anna Dickson and Ramesh Jain.
Sell-out crowd, with line out the door at our SXSW talk this year.

This year, I spent a lot of time learning about Artificial Intelligence, and came away with a lot more clarity about what AI is, how it is being developed, and how to take advantage of it. I also saw some of the ways AI-based assistants are shaking up the world of computing. I believe that Google home, Amazon Echo, Siri,  and Facebook Messenger are actually racing to become the new dominant operating system. Natural Language Processing and Conversational UI will be the way we interact with computers in the future. The way this shakes out will be really important. I’ll have a post on that as well.

Photography (in all its many forms) continued to be a major component of what I saw at SXSW. This ranged from “traditional” photography, like Cory Richard’s keynote, to photography as advocacy in Aaron Huey’s work, to Casey Niestat’s new network, and on to the VR exhibits.
Ron Haviv and Lauren Walsh spoke about the democratization of archives and the Lost Rolls project.

There was more political activism, analysis and anxiety than in years past. This included a pretty frightening discourse on big data and fascism (from historical and speculative viewpoints). There was also a heavy emphasis on using creativity and technology for public good. Carina Kolodny and Marc Janks spoke about driving change through multimedia storytelling at Huffington Post. Rainn Wilson (Dwight!) spoke about building Soul Pancake, a media company based on empathy.


I was inspired talking to Aaron Huey about his advocacy efforts. 

The National Geographic made a pretty big splash at the festival, with a 5 day installation in Vulcan Gas Company restaurant on 6th St.  They brought in a great set of speaker presentations, and the event was attended by both Declan Moore, the CEO of National Geographic Partners (the media company) and Gary Knell, CEO of the National Geographic Society (the non-profit side of the organization). I believe that this was the first SXSW for both of them, and they seemed to be really energized by the festival. Gary also led a presentation about National Geographic’s Emerging Explorers program.


Gary Knell and Declan Moore address the crowd at NatGeo Further Base Camp. 

PhotoShelter sent down an exploratory contingent, including CEO Andrew Fingerman, founder Grover Sanchagrin, and Content Marketing Manager Deborah Block. I hope to see an even greater presence next year, now that they have been able to see the opportunities it presents.

Andrew Fingerman talks with Amy Bailett of Killer Infographics about the changing nature of visual communication.

Of course, there was also great music, and again this year I got a small taste of it on my way out the door. One year, I’d love to stick around for the last 5 days of the festival and take advantage of that platinum badge. But, honestly, I’m just so exhausted from the Interactive festival that it’s hard to imagine spending even more time fighting crowds.


Some jazz band I stumbled across at 2am, that was just amazing…

I’ll make some further posts that outline some of my findings, starting with one about AI.

As I tell all my photo and tech people, I continue to think that SXSW is one of the most important events that anyone in media can attend.  Media is inherently driven by the technology that enables it. Even more important, I believe it’s really beneficial to understand how technology, content, and business models intersect. I think SXSW is one of the best places on earth to see what’s coming down the road.

SXSW – An important place for visual creators

For the 5th year, I’m headed down to SXSW Interactive. Since my first visit, I’ve been convinced that the future of visual media can be seen here, as it is making its way from idea, through doomed startup, successful startup, into the marketplace, and on to reiteration.

There’s no doubt that visual communication – journalism or entertainment – is highly dependent on the new platforms, business models, and distribution channels that are technology-driven. SXSW is the speed-dating phantasmagoria of media tech. If you want to see where media will be in 2, 5 or 10 years, there’s no better place to see it than at SXSW.

And it’s becoming obvious that tech companies are increasingly dependent on visual imagery for core capability. Photographic communication, writ large, is perfectly suited to the mobile era, with onboard cameras, beautiful screens, and a premium placed on jamming lots of attention-grabbing information into a 2×4 inch space. In recent years, visual storytelling and visual media have been a constant thread through much of the programming.

This year, we see some real love given directly to photography at SXSW. National Geographic photographer Cory Richards is a keynote speaker, and graces the cover of the SXSW magazine. NatGeo will have a Further Base Camp at the Vulcan Gas Company on 6th St.

I’ll be interviewing the amazing Aaron Huey at Further on Saturday at 6pm, discussing how he balances authenticity and passion vs. risk and vulnerability in his life and work.  I’m so impressed with the way he has leveraged great photojournalism into awareness, advocacy, fundraising and cultural impact. Seriously, this guy is a poster child for visual creators owning their media stack and putting it in service for the things they believe in.

(Technically, being on stage at the NatGeo venue means I’m sharing the bill with Ron Howard, Brian Grazer, Ridley Scott, Neil deGrasse Tyson, Jason Silva, Cory Richards, Steven Kolter, David Guttenfelder and Aaron Huey.)

There will be a good PhotoShelter contingent at SXSW as well. CEO Andrew Fingerman will be there, as well as founder and tequila entrepreneur Grover Sanchagrin.

Some of it is true

Paul Melcher  @Melchp just wrote a piece entitled That Much is True about the value of the professional photographer.  I started to write a response on Facebook, but decided it would be a better blog post.

Paul and I had recently discussed this very issue in response to a blog post I wrote called UGC and PGC, debating the value of Professionally Generated Content in a world flooded by User Generated Content.

So here’s a response to Paul, pointing out the places where I think he gets it right, and where I think he’s missing the mark.

Every profession would love to have an impossibly  hard moat to cross . Unfortunately for pro-photographers, theirs is small and almost dry.

Paul, while much of what you write is true about the traditional stock business, it does not address important aspects of assignment photography, which often carry some requirements that are best addressed by pros. You seem to say that professional releases are about the only real difference.

What still protects the pros are rights management ( copyright, model release, property release) but that is also fading away quickly as more and more platforms are helping out . So what’s left ? Who will put some water in the moat ?

I think it’s important to deconstruct client needs when talking about the value of a professional. This might include high-pressure situations, special equipment, certificates of insurance, high-cost shoots, location needs, showing up during business hours, etc.  Any of these can force the assignment into the province of a professional.  This moat is not created by photographers, it’s created by the requirements of the job.

Ignoring these needs instead of highlighting them does a disservice to all. Obviously it does damage to the market for professional photographer, but it also may lead people on the client side to make poor decisions. People who remove photography from their marketing budgets may regret that as complex needs arise.

There is nothing glamorous in taking corporate portraits or real estate pictures. If given a chance, all pro photographers would rather be making a living shooting what they love, like amateurs do,  rather than shooting to pay the bills.

I’d also take issue with this. In a 30 year career, I have gotten great satisfaction from making portraits and from the challenge of shooting architecture. So while most people would rather be on vacation than at work, don’t assume that no one likes doing a particular kind of photography just because you don’t want to do it.

Krogh_140401_2974I love everything about assignments like this one I did for PBS in April. The client, the people I work with, the process, the people I photograph, and, yes, getting paid. And while it may look like this could be shot by any enthusiast photographer, I can tell you that the requirements of the shoot definitely called for a professional. 

Brands and advertisers are turning to  Instagram for their next campaigns.

Lumping all of Instagram into one bunch is also a bit of a disservice. Instagram is many things, including a channel for the distribution of professionally-created brand communications. We’re starting to see companies hire photographers at professional rates to produce needed images. There are plenty of news stories that illustrate the need for professionally created and managed social media communication.

Additionally, I think there is a lot of opportunity for professional visual communicators to carve out new methods to make a living in a changing technical landscape. (Own the stack!) It’s true that the old stock photography business is in big trouble as the water disappears from the moat. But many of us only got part of our incomes from that business, and all disruption creates opportunity. So let’s dive a little deeper as we analyze the place of the professional visual communicator in our current marketplace.

Both Paul and I will be at the LDV Vision Summit in New York June 4th, where I hope we can carry on the conversation. If you’re interested, you can get a 20% discount using the code KROGH.

ASMP DC Tuesday the 22nd

I’m speaking at ASMP DC Tuesday night with Tom Kennedy. We’ll be looking at the current state of social media for photographers. This will include some of the issues I’m writing about here, follow up on The Instagram Papers,  and  strategy recommendations for making use of social media.

We hope to get some good engagement from the crowd – discussing of what’s working, effective tools and creating a social media strategy. Come out to CDIA in Georgetown from 7:00pm to 9:00 pm. $10/ASMP members, $20/ Non-members, $5/Students.

The Fire Hose

Dateline SXSW – I’ve written over the last year about how Instagram is creating a commercial service to supply photos for editorial and marketing purposes. The legal foundation was laid in January 2013, the service was turned on as a trickle last fall, and now it’s starting to get traction.

At SXSW, I spoke with some people who are making use of these photo streams. This includes people on the client side who are building campaigns with these services, as well as companies that help clients make sense of the photos and other data.

They have a name for it. The Fire Hose.

The analogy is obvious on one level. There are so many images coming through these services, it’s like the difference between a drinking fountain and a fire hose. These companies are excited to create engagement with their audiences by mining the millions of photos, tweets, Facebook posts and more that make up the world of User Generated Content (UGC). UGC creates a  new kind of media engagement.

And the Fire hose analogy is also useful in another way. In these arrangements, the company does not pay for the “water” (the photos), they pay for the access to the “pipe” (the API.) This allows the service to sell access to the material in a way that denies that the photos have any value. The value being charged for is the underlying access to the Fire hose and the connectvity. (See Getty).

Of course, this has profound implications for the independent creator. If you put your images on sites like Instagram that are part of the Fire hose, they may be republished widely with no money coming to you.  And use of UGC is creating a great deal of excitement for the client companies. It will take an ever larger share of the budget and attention of advertising, marketing and editorial teams.

Even though the use of the Fire hose does not replace the use of professional photography, it will certainly divert money away from it. I believe that it will take a while for companies to understand the best way to get a proper mix of UGC and PCC (Professionally Created Content, to coin a term.)

Still lots unsettled
I can also report that much of what I have previously identified as unsettled remains unsettled. This uncertainty is what is holding back the full blast of the hose. The unsettled issues are, in my view, primarily about the legalities of the TOU agreements.

• Are the rights in these contracts really something that can be sublicensed?
• Are the liability protections in the TOU going to hold up in court?
• Does the user really forfeit the right to terminate the agreement?
• Will there be a public relations nightmare in the early days that makes this a risky tool for marketing?

As we see companies pushing the envelope, we’ll start to find the legal and moral edges of what is considered acceptable use of the Fire hose. I expect that the boundries that we settle on will give Facebook, Twitter and Google an extremely broad right to make money from the Fire hose.

If you are a professional creator, it would be smart to factor this into your business strategy and your long-term planning, carving out a viable value proposition in a world drowning in UGC.

The Engagement Layer

I love the immersive experience of SXSW. Seeing, hearing, conversing, touching and tasting* a culture is essential to getting a real understanding of it. And this place, at least for this week, is the intersection of technology, media, culture and business. Being here helps to understand the context of what I see from a greater distance in regular life.

Krogh_140310_0467What does SXSW sound like? To me, it’s the nonstop cultural mashup of Girl Talk. It all comes together as a compelling stream of youth, energy and flagrant copyright violation.

One of the things I’ve been investigating here is the ongoing battle for control of something I’m calling The Engagement Layer in mobile and internet. I’m using that term to mean the place that the user puts his attention. (Back in the olden days, we called this “Portal”) The gigantic explosion of Apps, media, social services and big data all come together in the battle for the top layer of that 3×4 inch screen (for mobile) or 10×12 inch screen (for computing).

The companies that control the Engagement Layer – for the time they hold that control – have an immediate opportunity to gather massive wealth. And every few months, some new game-changing technology is introduced that shakes up the landscape.

Note that the Engagement Layer does not necessarily refer to the main screen you log in with. There’s plenty of opportunity in building an Engagement Layer for a specific area of interest. Food, photography, music, social interaction and more can be brought together and presented to the user in subject-specific engagement.

Those who own a chunk of the Engagement Layer want to hold on to it and expand. And there are tens of thousands of startups that are tying to get into the game and either knock off the top players, or, more frequently, sew up existing services to make a new top layer. Some examples.

Twitter v. Facebook
Twitter and Facebook continue their war, but it’s become an open firefight being waged through the API. They apparently have changed the Terms of Use to forbid major broadcasters from running their content on the same screen simultaneously. (I can’t seem to find a reference to this anywhere on the internet, but the sources were very credible.) In this case, they are fighting to provide the Engagement Layer bridge between the internet and broadcast TV.


140312_MakerMaker Studios

I got to see Ynon Kreiz, CEO of Maker Studios yesterday speaking about the way are using a data-driven curation model to create an Engagement Layer on top of Youtube. I hope to do a longer post on what I saw in that session. I’ll quote my friend Emmanuel Fraysse, “That guy’s a killer.” Later in the day, Disney announced that they were in talk to buy Maker Studios.

Getty
I think the Getty move should also be seen in the context of the battle to control the Engagement Layer. It has three things that any successful player needs here. First, engagement in mobile is driven by photos, and they have a lot of photos. Engagement is also driven, under the hood, by semantic connectivity. (By this I mean, “get me from this thing I’m interested in to this other thing I’m interested in easily or automatically”.)

And, of course, Getty has a lot of users, which is often what companies are really paying for in an acquisition. (Facebook paid $19 billion to purchase WhatsApp – a half-million dollars worth of code and 400 million users.)

All of the other discussions I saw in the last few days – including those involving Amazon, Mental Floss, Atavist, Twitter, Dropbox, and a couple dozen other companies I’ve never heard of – all of these discussions could be best understood in the context of a battle for control of some piece of the Engagement Layer.

*In case you were wondering. It tastes like bacon fried rice, with a Monster Energy Drink and Vodka.

 

Getty did what?

GettyGetty images are now free.

Okay, so I’m trolling. They are not “free.” But editorial and academic uses of unwatermarked images on blogs can now be done for free, as long as the images are embedded in the blog, rather than uploaded to the blog. That looks a lot like free to a lot of people who publish blogs. Including widely-read blogs. Here’s the link.

At right is my chat tonight with a Getty representative. Relevant passage at the bottom of this page.

So what’s going on here?  This is not particularly surprising to me. I’ll outline it here as succinctly as I can. Let me say that this is opinion, including a fair amount of speculation. I wish I had inside information about what they are up to, but I don’t.


On any other day, the photos on my blog are mine. But today, we make an exception, and I’m using photos from the Getty embed service.

Private equity
The first thing to look at, as we consider the new Getty business strategy, is the ownership of the company. They are owned by the Carlyle Group, a private equity firm. While there are plenty of ongoing ventures owned by private equity, it’s pretty common for private equity firms to buy a company, and then sell it for the parts. (As long as the parts are worth more than the purchase price.)

I’m working under the assumption that Carlyle does not want to be operating a stock photo agency in 20 years, or even 10 years.  At minimum, I don’t see them wanting to operate a stock agency that is in partnership with photographers.  2011 revenue was $900 million. If they made 10% profit, that would be $90m, good for you and me, but a pretty tiny return for Carlyle’s 3.3 billion purchase price. And they have a $1.2 billion loan due in 2016. Sometime between now and then, it would be smart for them to sell this thing off and cash out.

I just don’t think that Getty looks like a buy-and-hold for Carlyle. So what would they sell? I don’t think it’s a souped-up old-school Getty. It’s something different.

And keep in mind we’re in a world where Instagram has opened up the spigot for usage of its 20 billion image collection through the API.

Picscout
Picscout is image recognition technology that Getty bought for $20 million. It was developed to help photographers find infringing uses of their photos on the web. It does a very good job of scouring the web and finding multiple instances of the same photo. Getty has built an enforcement department that collects some royalties for these infringements, but this is a lot of work for a small amount of money (again, in their context).

And it only works for pictures that Getty owns outright. If Getty has a non-exclusive right to license a photo, then it can’t go around demanding money from anyone using the photo. The user might have a valid license obtained from the photographer or another stock agent.  This takes all the automation out of the process, and turns it into a high-cost, low-reward endeavor. This business absolutely does not scale in the way Carlyle needs.


Pinterest
Last year, people were scratching their heads over a deal Getty made with Pinterest. Getty is using Picscout technology to indentify images on the social media site and provides permission to use the photos.  But they are not licensing the photos, exactly. Getty agreed to license metadata. On one level, it’s pretty obvious what’s going on. Getty is not obligated to pay photographers for metadata, so that makes sense (if you’re Getty.)

And on another level it works even better. Getty gets to build and deploy some really interesting new technology that provides licensable connectivity between different copies of an image. So you can connect that cute dress photo on Pinterest to the online catalog is was pulled from. It allows Pinterest to say they are working on a rights solution, while not setting  a precedent for actually paying for photos (which could come back to bite).

Getty makes money it does not have to share. The private equity firm that bought Getty gets a great sandbox to build the business, and Pinterest gets some safe-harbor cred when it tries to be bought or go IPO.

The valuable technology here is not photo licensing or license enforcement. The valuable technology is a semantic understanding of the visual web. Getty is building the technology to tie photos to each other, to the places they are published and how they are shared, and to provide an underlying commerce engine.

(From here out, I’m going to call this “the database”. While it has more elements than a simple database, at the core, like Google, it’s a set of related data.) This database has the potential, in my opinion, to be worth far more than the picture licensing business ever will be, at least in our current hyper-inflated tech bubble.

It’s like what Google can provide, but different. Google Maps is extensible underlying technology. It can be used by nearly any application, business or individual in the world to help them understand context and connection in nearly anything, as long as there is a geolocation component. Imagine if you could do that for photos. Technologies like this are extremely valuable, on many different levels.


This is a photo of Betty, the lady who runs the internet.

It’s about connectivity

Ultimately, the strategy for leveraging Picscout technology is all about connectivity. The database provides connections between images, which enables an understanding of the context of images in a semantic way, a behavioral way, as well as a commercial way. As images become a new language and central to most forms of interpersonal and cultural communication, it’s ever more valuable to understand them in these contexts.

The more robust, ubiquitous, and intelligent the database, the more valuable it is.

So an important part of the business plan is the connectivity enabled by Picscout. But you can get connectivity another way. Embedding images is the ultimate connectivity. The existence of the photo is utterly dependent on the connection between the server and the user remaining intact. This means that the website using the photo is beholden to the service offering the photo. If the hosting stops, the photo disappears. All the photos on this page, for instance.

(This is at the very core of API World. More on that another time).

But even more important, connected web objects like these embedded photos are a means to gather tremendous amounts of information. You can know who sees the photo, who clicks on it, how many times it’s served, to what countries, what times of day, where the viewer came from and where they exit to (to name just a few details).

And if you allow for in-object links, the image can even become a platform for commerce. (Read the snippet from Getty website at the bottom of this page). One day, Getty could decide that  photos of VWs will carry a link to an Amazon store that offers vintage VW parts. They can turn it on, and be in millions of places instantly. The technology to do that is already in HTML 5 and does not require plug-ins or updates by users or anything else. (Check out Stipple if you don’t know what I’m talking about).

Roadkill?
So if the really valuable thing that Getty owns is this connectivity and the semantic understanding of our visual media, what about the stock photo licensing business? It’s certainly a really useful tool for building the database – it offers a whole bunch of useful assets: a lot of images to test on, negotiating power with any social media entity, legal cover for social media companies and official agency for many people in the industry, which allows Getty to implement the database without being bombarded by lawsuits from image creators.

Getty has chosen a strategy (give it away for free, become core service) that is tried and true for company flipping, but much less successful as a long term strategy. To me this speaks very clearly.

When it comes time to sell Getty, the stock photo licensing business – the one where the company partners with photographers and other image makers and does traditional RM or RF or even subscription licensing – will probably be second-fiddle to the technology company. In that context, the most important issue is not screwing up the bigger, more valuable deal. Maybe their image collection is central to the business model, or maybe the far larger set of images outside their collection is more monetizable. The disposition of Getty’s stock photo business is a question mark. They may need to keep and nurture it, spin it off to make a few bucks, or kill it if it’s getting in the way of the bigger deal.

In the end, I think the traditional partnership-based stock business is probably roadkill in this equation, at least from Getty’s perspective. Stock photo partnership is going to be flattened by a truck rolling down the highway that is 100 times larger. Inflated tech money is starting to roll into media and content in a big way. I think we a sale or some other recapitalization of the company before the end of 2016. I’ve actually been waiting for this to start in earnest, and here it is.

Or maybe they just decided to give away the photos for free.

 

Embed Terms:

Embedded Viewer

Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). Not all Getty Images Content will be available for embedded use, and availability may change without notice. Getty Images reserves the right in its sole discretion to remove Getty Images Content from the Embedded Viewer. Upon request, you agree to take prompt action to stop using the Embedded Viewer and/or Getty Images Content. You may only use embedded Getty Images Content for editorial purposes (meaning relating to events that are newsworthy or of public interest). Embedded Getty Images Content may not be used: (a) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (b) in violation of any stated restriction; (c) in a defamatory, pornographic or otherwise unlawful manner; or (d) outside of the context of the Embedded Viewer.

Getty Images (or third parties acting on its behalf) may collect data related to use of the Embedded Viewer and embedded Getty Images Content, and reserves the right to place advertisements in the Embedded Viewer or otherwise monetize its use without any compensation to you.

(Editor’s note: Or the photographer)

NGS Seminar

35 years ago, as a high school senior, I was invited to the National Geographic photographers’ yearly seminar (thanks to Clark Mishler, who was working in the Photographic Department at the time, saw my photos in a contest, and took the trouble to call my school and invite me to attend).

Every year that I go, I find it to be one of the most interesting, inspiring and intellectually invigorating experiences I can imagine. In the last 15 years or so, I have also been going to the Image Sales (now National Geographic Creative) business meeting, since they represent some of my stock photography. That meeting has also become one of the most interesting days of the year.

The business meeting recaps the past year for NG Creative and rolls out the plans for the year ahead. Over the years, I’ve seen NG Creative come into form, starting as an old-school stock photo agency, and turning into a nimble, smart and forward-thinking agency offering photos, videos, fine art, assignments and stock. It’s been a great education to watch Maura Mulvihill and Bill Perry build this department. (There’s a nice article in the January 2014 PDN magazine about NGC.)

The seminar day is always a real photographic feast. This year, the headliner was Danny Lyon, a Magnum photographer who has used his camera as a tool for advocacy. He’s a classic insurgent – irreverent, passionate, fighting for what’s right, and not afraid to tell it to the man exactly as he sees it.

In addition to Danny, we saw great presentations by Hasan Elahi, Wayne Lawrence, Newsha Tavakorian, Tyler Hicks, Vince Musi and David Maisel. While it’s always a bit overwhelming and humbling, this event also provides wonderful inspiration for the new year.