Here is yet another in my recent spate of webcast interviews. The latest one I have for you is done by the great Leo Laporte on his show Triangulation. If you look at the list of previous shows, I’m in some really good company in Leo’s studio.
Last week I was on the Photoshop Show with Jan Kabili and Ron Clifford, talking about my new book, Organizing Your Photos with Lightroom 5. I run through a bunch of the most important concepts in the book. Thanks also to my friend Sean Duggan, as well as Erika Thornes and Dave Bell for sitting in. It was a fun show (after a little bit of a rough start) that covered a lot of ground. I hope to do it again before too long.
We’ve just released our second DAM Book Guide, Organizing Your Photos with Lightroom 5. This all-new multimedia eBook presents a straightforward but powerful strategy for organizing your Photo Library with Lightroom.
The book breaks the process of organization down into three layers, storing the photos, tagging the photos and making projects. It goes on to a show you how Lightroom is designed for you to work in exactly this manner.
You’ll be able to enhance the security of your images, simplify your workflow, and make more interesting creations once you understand this simple structure.
The video below shows the concept in action.
As with my previous book, Multi-Catalog Workflow with Lightroom 5, this book is a true multi-media creation. I’ve split the content between text and video. I outline the important concepts and list the workflow steps in text form, so that you can find them easily when you want to put the workflows into practice.
Animated flowcharts, like the one in the video above, help you understand workflow on a conceptual level. These are accompanied by 7 hours of workflow video that let you master the most important organizational tools in Lightroom.
This book is written for all Lightroom users, from the novice to the expert. In the last year and a half I’ve been explaining organization with these concepts, I’ve found that they benefit the entire gamut of photographer experience.
The book is available for digital download from our ContentShelf store. We’ll have a DVD version available soon, and we’re looking into a print version.
A company called Pro Populi has used some AOL data to create a new service that makes the data available in new ways, notably on a mobile platform. The data is published by AOL under a Creative Commons license which allows for reuse in an nearly unlimited number of ways, as long as credit is given.
At first I thought this was a story about people unwittingly giving away the store. As I have been writing recently, I think that many people are granting very broad licenses to use their content when they post on social media. This can come back to bite you when someone starts to build a new service with your data in ways you aren’t expecting.
This is a particular problem for media companies that publish stuff to other social media platforms. If you are a media company pushing your content online to Instagram or Facebook, you may find that the content shows up in competing products that you exercise no control over (and get no revenue from). The story in Wired uses this as the lead – AOL publishes database, and company scrapes up the whole thing, reformats it, and builds a new service with the data.
But buried in the 12th paragraph is the real story – the business implications of the Application Programming Interface or API. APIs allow one company to make their data available to another user, service, device or application. And they come with their own terms of service, with implications that few people understand.
On the surface, an API seems like a great way to short-cycle development. You can wire up the content or service into your own in a matter of minutes, hours or days, instead of months or years of development. It’s creating phenomenal growth as data stacks and business models are remixed on the fly.
But APIs typically come with take-it-or-leave-it usage terms. When you build with APIs, you run great risk that the service which is offering the API-fed data will simply turn off the spigot. If your business depends on the live link to the data that APIs provide, you are at the mercy of the provider. And that’s the story here, the one that Wired buried.
Welcome to APIworld. Over the next few years, APIs are going to become central to the battle for commerce and business development, particularly in the media realm. We’re going to be seeing this story a lot in the next few years, as more people find that they have built their businesses on agreements they did not even know they were making.
The most interesting thing I saw at PhotoPlus Expo was being shown at the Samsung booth. They were showing off their new lines of what I’m calling (for now) Smart Cameras. The Galaxy NX is a mirrorless camera with interchangeable lenses and a full Android operating system (Photos). While I did not love the form factor (yet), I see this as an essential key to the development of cameras. In a couple years, I assume any thriving camera maker will need to have this.
Yes, really. DSLR users now have cameras with more computing power than some of the desktop computers sitting in my storage room. But they have an interface from 1985. It’s limited to what can be done with menus and submenus. The photo below is about as sophisticated as it gets with most DSLRs.
dpBestflow image by Richard Harrington
Furthermore, DSLRs can’t accept Apps. So you’re stuck with the functionality that Nikon and Canon make at the factory, code into multiple languages, and burn onto the camera’s firmware. There’s no way for innovative users to customize their cameras in useful ways. I can’t even tell my D700 I want 2-stop bracketing for HDR. Jesus. Dumb camera.
Samsung has shown the way with these new Android-based cameras. You can do pretty much anything on them that can be done on an Android tablet. Yes that means you can play Temple Run, or email, or check your calendar or surf the web.
Of course, the advantage here is not that the camera allows you to do the same non-photo stuff your smartphone allows. The advantage is that you can customize your camera, run photo apps , and publish or upload to web (or your own online storage space) immediately. This part is going to be revolutionary when it becomes mainstream in real cameras.
This will reduce the friction from photo publishing and distribution by 100-fold, for those who want to use a good camera. It will allow in-camera tagging by GPS location, event name, people pictured, and more. You’ll be able to review photos much more easily, and immediately send to web.
We’ll also get auto tagging. Your Smartphone knows who you are meeting with, and the names of events you attend. Why not tag these in-camera? My calendar knew that I was at the Fotoweek Opening Night party last night. If the camera can see that I’m within the time-space coordinates of 7:30-11:00pm and a 100 yard radius of 16th and M, it can make a really good guess that the photos should be tagged with the event name.
And we’ll be getting even more and better device apps. Tom Hogarty has already demonstrated Lightroom running on an iPad (33 minute mark). They will probably make an Android version too. So you could have Lightroom running in your camera, seamlessly integrating with your home catalog.
And, as we have seen, the real development in device-OS development lies in the ability of independent developers to come up with great ideas, make the apps, release them and change the world. The stuff I’ve outlined above are just the obvious ideas.
Yes, for many people, the Smartphone will be the only camera they ever need. But the popularity of photography as a dedicated art form – and not just a memory-keeping activity – is increasing. Many people really want to have a camera, not just a phone that shoots pictures. But they want all the capabilities of the phone in the camera. Smart Cameras will enable this. They are enabling this right now.
I hope we see a lot of other manufacturers running to the creation of Smart Cameras. I’d like a robust marketplace. And I’d like to see how the Nikon engineers integrate a touch screen into a machine with the wonderful ergonomics that they currently build.
Smart Cameras. Going to be big.
I’m peeling this post off of a discussion I’m having on Facebook with Leora Kornfeld, who writes about Disintermediation as a Harvard Research Associate. I think this message is an important one for all independent creators to be thinking about as all content-based industries are changing around us.
Here is David Byrne’s Oped in The Guardian. In it, he argues that new media consolidation on the internet is squeezing the economic sustainability out of music broadcast.
And here’s my take on it:
I think he has a point about the economics of the new aggregators. It’s a little ironic to see a reference to the good old days of the record company fairness, since they were the posterboys of IP robber baronism.
Now, it’s the tech aggregators turn. It may be an even less fair arrangement, due to a confluence of factors. The end result will probably depend on whether the winner-take-all model topples, or whether it stands.
Also it’s probably more accurate to say that the new model is sucking the economic sustainability out of the middle and bottom rungs of a professional art form. Whether that translates to the “life” or not is a different question.
Of course, both of the above questions are linked. Do new disintermediation models spring up to get around the reintermediation™ of Amazon and Pandora? Jeff Goldblum would say that life will find a way.
You’ll see many people in the tech world shrug and say, “Get used to it.” But this ignores the fact that there is no one single natural order of things. The rules (laws) governing business practices set the playing field. And those rules are set by governments.
When radio was new technology, for instance, payola was outlawed. This law was instrumental in the development of music businesses in the radio age. Without these laws, the record companies would have had an even tighter stranglehold on the entire industry and could have required even more onerous contractual terms.
Monopolies deform the marketplace, generally to the detriment all outside stakeholders. Disintermediation is undermining the power of the existing content oligarchies, but reintermediation is apparently on track to bring an even greater concentration of wealth and power into fewer hands.
Along the way, these companies will work to bend the rules in their own favor. So I don’t think that stakeholders outside the new oligarchy should simply “get used to it.” Our laws are ill-equipped to deal with the challenges of the digital age. And we should not leave the law-writing only to those with the highest concentration of wealth and power. History teaches us that they will try to increase their power by tilting the playing field.
It’s possible that these companies will be prevented from becoming true monopolies through some market-based limiting factor, such as hubris, incompetence or outside competition. But it’s also possible that they win the winner-take-all game.
In that case, as with the monopolies of the last century, it may fall to governments to limit the power of these companies. It’s important for independent creators to stay informed and to advocate for their own best interests.
As you think about the use of social media to promote your business, it’s helpful to make a distinction between Platforms and Channels. Platforms are foundational. You build upon them, using the tools they offer to implement your communication strategy. A channel is a means of communication or distribution. You need to be much more careful about the services you use as platforms compared to those which are simply channels. So what does this mean in practical terms? Let’s take Facebook as an example.
If you use Facebook’s email system to communicate with your clients, and you use Facebook’s servers to store your portfolio, then you are using it like a platform. It becomes a foundation of your business marketing efforts. The longer it goes on, the more “married” you are to the platform. It may be difficult or impossible to disentangle yourself from the platform if the service goes away, or becomes objectionable.
You could also use Facebook more like a channel. You could use your own email address, and upload your photos to your own website and then link them to your Facebook page. This strategy takes advantage of Facebook as a great viral marketing tool, without giving the company so much leverage over your business. And it lets you develop other channels with much more control. You can move to Google Plus, or Twitter or PhotoShelter or some future service that’s not even developed yet if it suits you. This prevents lock-in, and alows you to create a reach that’s even larger.
As we have cranked up DAM Useful Publishing, we’ve used the distinction between platforms and channels and the concept of Lock-in to help understand other decisions. The Amazon platform is the most powerful retail force in the world. They have a turnkey publishing platform that makes getting to market really easy. But that power can work against you. The percentage that Amazon demands and their well-documented bullying practices make them a poor choice for a platform partnership. Instead, we’re looking at them as one of several retail channels.
As with all technology choices, it’s helpful to play a little “what if?” If leaving Facebook or Amazon is unthinkable because of the way you are using it today, then it’s time to start using it in a new way. Develop a strategy that enables you to own as much of your platform as possible, while making great use of any available channels.
Since we opened the doors to DAM Useful Publishing in July 2013, we have had an awesome (in the true sense of the word) international reach. We have sold books and eBooks to people in 32 countries. DAM Useful is reaching a true global village. It’s really amazing to me to see how far my work has gone.
In this list, it’s possible to see the the power of an individual to reach an audience directly and the popularity of digital photography. Thanks, Internet. I’ve only set foot in a little over half of these places, but I see a wish list forming…
We have created a new delivery method for the DAM Book Guide to Multi-Catalog Workflow with Lightroom 5. It is now available on DVD at our store and on Amazon. This is a good option for people who might have trouble keeping track of their digital stuff (a little DAM joke, there).
This is the same content as the digital download version. Next up, producing an ePub version to read on iPad (no ETA on that one yet).
At the moment, the DVD is available with free USA shipping when you buy from us. International shipping available by quote.